Digital Media Planner/Junior Planner
Objectives of the Role:
The Digital Media Planner is responsible for executing all day-to-day digital media planning, media buying. To prepares media plans and other deliverables, and executes media plan implementation.
- Develop strategically solid media recommendations with supporting rationale
- Develop and execute media plans, set up media plan or working with industry digital media vendors /publishers.
- Manage buy (social media platform and ad networks) , analyze campaigns, and recommend tactical changes to maximize campaign performance.
- Assist in analysis of research to develop strategies and tactics
- Work within analytics, trafficking, ad-serving, and finance to ensure successful campaign management
- Manage day-to-day plan changes and maintenance of media plans
- Respond to competitive requests
- Research and compile competitive data
- Other responsibilities as assigned
- Ability to work in a team environment that promotes collaboration
- Strong customer service skills
- Ability to communicate effectively at all levels
- Ability to work successfully within a team as well as independently
Skills and Behaviors:
- Strong quantitative and analytical skills
- Solid understanding of mathematical concepts
- Strong understanding of Facebook ad, Google Analytics, Google Adwords and other social media platforms.
- Knowledge of all aspects of Digital Media.
- Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
- Detail-oriented with exceptional critical thinking and problem-solving abilities
- Ability to prioritize and multi-task, work successfully with teams, and work under pressure
- Strong communication, project management and time management skills
- Advanced Excel skills, intermediate PowerPoint and Microsoft Word skills
Qualifications and other relevant information:
- Bachelor’s degree or higher and English speaking is preferred
- 1+ years related experience
** Advance training is available for those qualified candidates only.