CHALLENGE
Enjoy the Barclays Premier League with Carlsberg Real Fans App. Pick your favorite team and play our pinball game. Win great prizes from Carlsberg!
This game could be used as a special activity in restaurants with customers. The game leaded to the center system to collect the game information such as players, points, and positions. So, customers could see the rank immediately and fight to other players all over the country.

IDEA
To change the way to promote the brand, Carlsberg created a Pinball Game on Facebook. In each week, customers were able to play the Pinball to fight with others and collect points.
Moreover, Carlsberg also created Mobile Game as a Marketing Toolkit.

RESULT
More than 30,000 players on Facebook
More than 5,000 players on special activity