Challenge
Stamford International University wants to introduce their new positioning “UNLEASH YOUR POTENTIAL” to their online targets and create Social Campaign,inspiring them to never stop believing in their potential and following their dreams.

Idea
We decided to launch the 3 mini series of the 3 different and successful stories of Thai’s famous persons. Our main objectives was to inspire online users, especially gen Y to follow their dreams and never let obstacles stop them.
Besides that, we’ve created an online photo hashtag trend, by shooting a photo of you, ‘Spreading your wings’ and hashtag #YouCanFlyStamford.
the winner will win tickets to fly & follow their dream abroad with Stamford for free

Result
With in 4 weeks, there are more than 3M people reach the campaign and more than 2 thousands online user participated and spread out our hashtag on Facebook, and Instagram.